The following text is an example of a backgrounder I was assigned to write in a Public Relations Writing course. The proposed client was the National Cord Blood Program, and I was tasked with writing the copy for a brochure with a Flesch Readability Level between sixth and seventh grade (the current reading level for… Continue reading Backgrounder – What Happens to the Umbilical Cord After it’s Cut?
Who are millennials, and what makes them different than previous generations? Since this age group first emerged as consumers, companies began devoting enormous amounts of time and money into the search for definitive answers to those questions. Such an investment is not without its value, a Goldman Sachs infographic supports, as the millennial generation, which… Continue reading Three Things to Understand in Order to Connect with Millennials
Get involved. When you're first exposed to a college campus, there's a few phrases that all the mentors/tour guides/advisors repeat so often that it makes you want to scream. One of those is the inevitable spiel about how fantastic "getting involved in campus" can be. I certainly spent the vast majority of my first few… Continue reading Do at least this one thing your advisors tell you to do:
(Image courtesy of Salon.com) Nothing has made me as grateful to have the life that I do as the negative experiences I've had lately. This may sound odd at first, but there's nothing that gets me thinking about how good I have it as when I have a 'bad' day. This is due to the… Continue reading Did you actually have a bad day?