The following outlines my most relevant work experience, as well as some of the duties of each job I have held:
Business Development Manager – Hirons – Present
Business Development Coordinator – November 2018 – February 2020
As the business development manager, I listen to prospective clients’ business goals and develop responsive marketing proposals to help them achieve said goals. I also oversee all promotional efforts for the agency, including coordination of internal and external communications across our email, social and website platforms.
- Implemented social media strategies to engage current and prospective clients and employees
- Increased follower growth across social media platforms by 13.6% in 2019, gaining nearly 500 new followers
- Increased total engagement across social channels by 12% in 2019, earning 25,300 engagements
- Increased number of Facebook followers by 35 in 2020 and 56 in 2019
- Increased number of LinkedIn followers by 320 individuals with an average 5.41% engagement rate in 2019
- Pitched company news to targeted outlets, reaching more than 67,000 individuals via media hits from Inside Indiana Business and the Indianapolis Business Journal (equivalent advertising value ~$650)
- Wrote and designed proposals for prospective clients
- Secured 15 new clients for the company in 2019 (60% hit rate)
- Procured $8 million of value in new contracts, with $560,000 in agency revenue for 2019
- Presented a workshop on marketing to rural audiences at the 2019 Society for Healthcare Strategy and Market Development conference, earning a 3.83 / 4.0 speaker evaluation score
- Led the agency’s diversity, equity and inclusion efforts to improve employee engagement, recruitment and retention
- Wrote copy and designated layout/design for website landing pages
- Sought out and developed relationships with MBE/WBE/VBE partners
- Managed expectations and projects for three interns, receiving 100% positive rating from exit interviews
- Assessed new business opportunities alongside executive leadership
- Tracked project-specific and agency-wide budgets in consideration of new business opportunities
- Conducted research and briefing company leadership on new client opportunities
- Coordinated meetings between company teams and prospective clients
- Monitored local media for reports on current clients and new business opportunities
- Managed paid job posting campaigns on LinkedIn
- Art-directed entries for the American Advertising Awards
- Wrote letters of recommendation and award nominations for Indy’s Best and Brightest and IBJ’s Forty Under 40
Board of Directors, Marketing Chair – Girls Rock! Indianapolis – Present
Volunteer – January – March 2020
I joined GRI’s marketing committee in January 2020 and proved myself as a leader in marketing communications. I was elected to the Board of Directors and named Marketing Chair by June 2020.
- Led website redevelopment project in partnership with local marketing agency
- Developed a content strategy for social media
- Increased organic Facebook followers by 51 in 10 months, with an average engagement rate of 13.75 reactions per post
- Increased organic Instagram followers by 54 in 10 months, with an average engagement of 35.5 likes per post
- Raised $650 through Facebook fundraising campaign in just 12 days
- Campaign efforts were supported by messaging communicating the value of GRI’s programs, using statistics I compiled from post-program surveys in 2020
Social Media Producer – Indiana Soccer Association – August – December 2018
Subsequent to my role at Indiana Futsal, I was offered a promotion to the position of Social Media Producer for Indiana Soccer
- Coordinated multi-platform social media campaigns
- Generated content for six social media accounts across Twitter, Facebook and Instagram
- Collaborated with staff to increase engagement of Indiana Soccer Association and Indiana Futsal stakeholders
Communications Management Intern – Hirons
- August 2018 – November 2018
- Wrote social media policies to be instated by clients for improved digital engagement
- Pitched media advisories and other materials to targeted media lists
- Maintained the Hirons social media calendar on a weekly basis
- Proposed content for online promotional campaigns
- Researched potential publications for placement of various clients’ promotions
- Provided onsite event support and social media coverage
- Created and distributed post-event surveys to gather community feedback
Lead Scholar – IUPUI Social Justice Education
- August 2017 – December 2018
- Designed promotional graphics and custom logos using Adobe Illustrator
- Coordinated monthly social media campaigns across Facebook, Instagram, and Twitter via Hootsuite
- Collaborated with IU Communications to draft and publish feature articles on the department’s large-scale programs
- Distributed a monthly eNewsletter to over 1,000 subscribers via MailChimp
Public Relations Intern – Indiana Futsal
- April 2017 – August 2018
- Composed over 20 articles, press releases and other communications materials
- Assisted with event logistics such as food and beverage coordination, volunteer recruitment, and site layout design
- Implemented onsite event strategies to improve social media engagement by 50 percent
- Employed strategies to increase overall follower engagement on Facebook by 50 percent
- Distributed a quarterly “Futsal for All” eNewsletter to 400 subscribers via MailChimp
- Promoted from public relations intern to director of public relations, August 2018
Communications and Special Events Intern – Indiana INTERNnet
- May 2018 – August 2018
- Assisted with onsite operations at four summer intern engagement events
- Implemented social media strategies for improved engagement with students and employers
- Researched the effectiveness of students advisory committees
- Compiled a student engagement plan designed to enhance outreach initiatives
- Proposed a student ambassador committee to Indiana INTERNnet administration
- Covered four events live on Twitter and Instagram while assisting with event execution
- Brainstormed and wrote two blogs per week on professional development topics
- Designed social media graphics via Canva
- Solicited a total value of $870 in in-kind donations from local businesses
- Managed the overall reputation of Indiana INTERNnet by monitoring social media and regularly engaging with subscribers
- Coordinated an event partnership between Indiana INTERNnet and the Indiana Statehouse
- Attended meetings with the Indiana Commission for Higher Education to better improve the CHE EARN program
Public Relations for Political Campaigns Intern – HWC Engineering
- May 2018 – August 2018
- Researched previous political campaigns and effective fundraising practices
- Organized two vendor fundraiser events with a total of 100 attendees
- Coordinated multi-platform social media strategies for increased follower engagement
- Wrote three custom, comprehensive public relations plans
- Established communications strategies for increased awareness of mayoral candidates
- Outlined best practices for utilizing Facebook, Twitter and Instagram for business
- Generated Facebook content from weekly outlines of client schedules
- Designed promotional materials and event invitations utilizing Adobe Illustrator and Canva
Public Relations Intern – Girls Inc. of Greater Indianapolis
- January 2018 – May 2018
- Utilized Google AdWords to improve CTR by six percent
- Generated weekly social media content for the organization’s Facebook, Instagram and Twitter accounts
- Implemented social strategies to gain over 500 Instagram followers
- Wrote weekly blog posts on current topics and organization updates
- Designed graphics and signage for the organization’s special events
- Engaged donors via email campaigns designed and distributed via Salesforce
- Collaborated with development staff to execute a spring fundraising campaign with a total profit of $20,000
- Distributed a monthly eNewsletter to 7,000 subscribers via Salesforce
Digital Content Strategist – IUPUI Division of Undergraduate Education
- February 2017 – May 2018
- Conducted research on the value of support programs in higher education
- Collaborated with university faculty and administration to create article content
- Streamlined web content to increase readability and web-traffic flow
- Conducted journalistic interviews with 30 students, faculty and administrators
- Published twelve articles demonstrating the impact of university programs
Public Relations and Marketing Intern – Indiana State Museum
- May 2017 – August 2017
- Generated content for multiple social media platforms
- Drafted press releases, media pitches and other communications materials
- Pitched 10 stories to over 200 media contacts statewide
- Analyzed media mentions, potential reach and trending media themes on a monthly basis
- Researched and implemented best social media practices for nonprofit organizations
Marketing Lead – IUPUI Weeks of Welcome Student Steering Committee
- March 2016 – September 2016
- Recruited attendees to large-scale events via digital and physical marketing strategies
- Collaborated with MPC staff to design promotional materials
- Generated Facebook content for increase audience engagement
For the latest updates on my professional roles, visit my LinkedIn page.
