Inspired by the fact that music is now prevalent in over 90 percent of advertisements, I recently finished a research paper discussing the impacts of music in commercials and the best practices for doing so. Click the link below to peruse the resulting 10-page document: Understanding the Impact of Music in Commercial Advertising This paper… Continue reading The Power of Music – in advertising
The following text is an example of a backgrounder I was assigned to write in a Public Relations Writing course. The proposed client was the National Cord Blood Program, and I was tasked with writing the copy for a brochure with a Flesch Readability Level between sixth and seventh grade (the current reading level for… Continue reading Backgrounder – What Happens to the Umbilical Cord After it’s Cut?
Who are millennials, and what makes them different than previous generations? Since this age group first emerged as consumers, companies began devoting enormous amounts of time and money into the search for definitive answers to those questions. Such an investment is not without its value, a Goldman Sachs infographic supports, as the millennial generation, which… Continue reading Three Things to Understand in Order to Connect with Millennials
Over the course of the spring semester of 2016, I explored the effect of stigmas and stigma-derived stereotypes on those of low socioeconomic status, as well as what could be done to prevent or reduce said perceptions. This subject matter is something I have grown curious about over the course of the past couple months, as… Continue reading Dethroning the Welfare Queen
12/9/15 Applied anthropologists and sociologists often study the uneven distribution of wealth and equality as it appears within different societies around the world, whether it be researching ancient civilizations or modern day cultures. The hierarchy that results from this inequality amongst the peoples of a culture is a phenomenon known as social stratification, and is… Continue reading The Forgotten Streets: An Analysis on the Effects of Social Stratification in Indianapolis
11/15/15 There is no question that the news industry has advanced tremendously over the past two-hundred years since newspapers became popular in the United States. What began as periodically-occurring newssheets in the 1700s has transformed into a persistent twenty-four hour news cycle that Benjamin Franklin would barely recognize. Technological changes have greatly altered the practices… Continue reading Internet Vs. In Print