blog, design, pr writing, social media

Girls Rock! Indianapolis Facebook Fundraiser

Girls Rock! Indianapolis’ annual summer camp, like all events, looked differently this year. For the first time, the organization delivered its day camp entirely virtually. Rather than gearing up for an in-person concert, volunteers taught the kids how to produce songs digitally. While our total number of campers was smaller, post-camp survey results indicated the… Continue reading Girls Rock! Indianapolis Facebook Fundraiser

design, Past Assignments, pr writing

Website: Hirons.com

Over the course of the last several months, I have been heavily involved in the redevelopment of Hirons' website. This has included writing copy for web pages, editing the entire site's copy and providing feedback on user experience / navigation. Among the new features of the site, we made the decision to break out several… Continue reading Website: Hirons.com

Diversity, equity + inclusion, pr writing

LGBTQ Cultural Competency with Indy Pride, Inc.

As the leader of the firm's Diversity, Equity and Inclusion Council, I had the pleasure of coordinating Hirons' recent LGBTQ cultural competency training with Chris Handberg, the executive director of Indy Pride, Inc. Part of the agency's DEI plan, distributed to all employees in October, was encouraging staff to share their pronouns on platform profiles… Continue reading LGBTQ Cultural Competency with Indy Pride, Inc.

pr writing, publications

No one benefits from uncertainty

Lessons learned in leadership from the COVID-19 pandemic The following post was written in collaboration with Deana Haworth, APR and was originally published here. I have always valued face-to-face communication, both in my personal life and in the myriad strategic communications campaigns I have led over the past two decades. When the COVID-19 pandemic hit,… Continue reading No one benefits from uncertainty

blog, Diversity, equity + inclusion, pr writing

Your Two-Month Hiring Process is Elitist

We all know (I would hope) that the business world has a lot of work to do when it comes to diversity, equity and inclusion. Policies and practices for generations have been designed to favor white, wealthy men - especially as they pertain to candidate recruitment and hiring processes. There are lots of things about… Continue reading Your Two-Month Hiring Process is Elitist

Diversity, equity + inclusion, pr writing, publications

Hirons’ diversity, equity and inclusion policy

Hirons' Diversity Team was established years ago to help diverse staff feel included and to educate team members on various cultural learnings that can aid our work as communications professionals. The purpose of this affinity group has shifted and evolved over time as conversations surrounding diversity, equity and inclusion in the workplace have become more… Continue reading Hirons’ diversity, equity and inclusion policy

Media Relations, pr writing

Release: Local nonprofit retains summer music programming despite the pandemic forcing a change in format

INDIANAPOLIS – A recent survey from Girls Rock! Indianapolis shows that the majorityof families are still interested in the organization’s annual summer camp, despite itsmove to a virtual format. The organization hit their goal of 100 camp sign-ups shortly before social distancingprotocols were put in place. GRI surveyed families to gauge interest in alternativeformats and… Continue reading Release: Local nonprofit retains summer music programming despite the pandemic forcing a change in format

blog, pr writing, publications

Trends to know: COVID-19’S effect on media consumption

The following blog post was originally published on hirons.com and written in collaboration with Sheila Smiley. Marketing and advertising budgets are typically the first to be slashed during an economic downturn. In 2020, the ad industry is bracing for a projected loss of $26 billion in revenue. However, cutting advertising and media budgets may not be… Continue reading Trends to know: COVID-19’S effect on media consumption

blog, pr writing

Results v. Outcomes: Setting your marketing campaign up for success

I’ve been managing business development opportunities at Hirons for almost two years now, providing constant exposure to different industries and types of organizations. On a daily basis, I could be interacting with a small nonprofit, a large business-to-business manufacturer, a government agency, or any other sort of organization in between. As a firm with services… Continue reading Results v. Outcomes: Setting your marketing campaign up for success

Media Relations, pr writing, publications

News Release: Hirons taps industry veteran to lead agency’s digital, media teams

Sheila Smiley brings more than 20 years’ experience to public relations and advertising agency Hirons, an advertising, public relations and digital agency with offices in Indianapolis and Chicago, has welcomed Sheila Smiley as senior vice president, media and digital. Rose Durbin, senior vice president and the firm’s longtime media director, will continue with Hirons in… Continue reading News Release: Hirons taps industry veteran to lead agency’s digital, media teams