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Experiential Update: working with an active Indy nonprofit

This past semester, as a requirement for a public relations course at IUPUI, myself and three other IUPUI students created a public relations plan for the Indianapolis Museum of Contemporary Art (iMOCA, http://www.indymoca.org). The creation of this plan involved analysis of the organization, its key stakeholders, and the public relations situation at hand – a lack of awareness of the organization and its exhibitions around the city of Indianapolis.

In addition to those analyses, research was conducted in the form of a survey and tactics, goals, and objectives were established in order to help the organization increase its event attendance and Indianapolis residents’ overall awareness of the organization. Linked at the bottom of this entry are the slides as they were presented to the iMOCA staff representative we collaborated with on this project.

This assignment was created over the span of three months, according to both what iMOCA required as an outside entity and to what the professor of the course, Fred Bagg, had asked of us. The work was divided equally among all members of our team, which consisted of myself, Lindsey Stafford, Morgan Holian, and Leslie Salazar.

I greatly appreciated this experience, as a young professional who is interested in the nonprofit sector of public relations and communications. I am excited to continue building my PR skillset over the course of my career and see where that budding interest takes me.

Copy of iMOCA Presentation

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Mock Press Release: iMOCA Special Event

Below is an example press release written as part of a group project in collaboration with the Indianapolis Museum of Contemporary Art (iMOCA). Event accreditation belongs to iMOCA – http://www.indymoca.org.

FOR MORE INFORMATION
CONTACT: Marissa Smith
(e) ms204@umail.iu.edu
(p) 765-555-5555
FOR IMMEDIATE RELEASE

ATTEND AN EXCLUSIVE DEMONSTRATION WITH ONE OF INDY’S HOTTEST ARTISTS

Indianapolis Museum of Contemporary Art presents: Glass Artist Benjamin Johnson

INDIANAPOLIS, MARCH 13, 2017 – The Indianapolis Museum of Contemporary Art will be hosting the Benjamin Johnson Spacetime Catalog Release and Demonstration on Saturday, April 8 from 4 p.m. to 6 p.m. at the Indianapolis Art Center. It will be an opportunity for 30 ticket holders to watch a glass-blowing demonstration and listen to the artist discuss the creation of Spacetime, a series of prints of the moon’s lunar cycle.

Tickets are $50.00 each and the perks of attendance include: a glow in the dark pint glass handmade by featured artist Benjamin Johnson and a copy of the Spacetime exhibit catalogue. Guests will also enjoy Sun King Beer and light hors d’oeuvres from Black Plate catering.  Mr. Johnson will do a glass blowing demonstration and discuss how he created his Spacetime prints of the moon’s lunar cycle.

Interested persons may purchase tickets by going to www.indymoca.org and selecting the Spacetime event page. Event capacity is limited to 30 attendees, so be sure to purchase your ticket before they are sold out.

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About Spacetime:

Spacetime depicts imagery of the moon throughout the lunar cycle via 20 vitreography prints and 7 glass panels. The exhibition also features a nine by fourteen foot installation of hand-pulled hot glass cane created with UV reactive materials and lit using special UV LED lighting, which makes the entire piece glow in the window space.

About the Indianapolis Museum of Contemporary Art (iMOCA):

iMOCA is Indianapolis’s only museum dedicated solely to showing and advancing contemporary art. As a non-collecting institution, iMOCA’s mission is to bring contemporary exhibitions and programs to the Indianapolis community to stimulate minds, inspire new discoveries and demonstrate the vital connections between visual culture and life.