blog, design, pr writing, social media

Girls Rock! Indianapolis Facebook Fundraiser

Girls Rock! Indianapolis’ annual summer camp, like all events, looked differently this year. For the first time, the organization delivered its day camp entirely virtually. Rather than gearing up for an in-person concert, volunteers taught the kids how to produce songs digitally. While our total number of campers was smaller, post-camp survey results indicated the… Continue reading Girls Rock! Indianapolis Facebook Fundraiser

Media Relations, pr writing

Release: Local nonprofit retains summer music programming despite the pandemic forcing a change in format

INDIANAPOLIS – A recent survey from Girls Rock! Indianapolis shows that the majorityof families are still interested in the organization’s annual summer camp, despite itsmove to a virtual format. The organization hit their goal of 100 camp sign-ups shortly before social distancingprotocols were put in place. GRI surveyed families to gauge interest in alternativeformats and… Continue reading Release: Local nonprofit retains summer music programming despite the pandemic forcing a change in format

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Find Out Where Your Passions Lie Through Skill-based Volunteering

Volunteering for organizations whose missions align with your personal values can be a great way to help you make an impact in your community, but there are also a multitude of other benefits as well. A 2013 study even showed that people who volunteer "feel better physically, mentally and emotionally" than people who do not… Continue reading Find Out Where Your Passions Lie Through Skill-based Volunteering

blog, pr writing

Cause-Related Marketing: More than a Sales Tactic

The following entry is a summary of a recent research paper written for my Advertising Research course at IUPUI. To view the full paper, including all 20+ sources, click here. Defining Cause-Related Marketing Cause-related marketing (CRM) is a strategy where a for-profit company partners with a non-profit organization and agrees to share a portion of… Continue reading Cause-Related Marketing: More than a Sales Tactic

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Endings & Beginnings:

Reflecting on this semester and looking ahead to the next. As the fall semester of 2017 comes to a close in the next two weeks, I am looking forward to a few weeks off and the opportunities that next spring has in store for me. This semester has been busy, between my two jobs and… Continue reading Endings & Beginnings:

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Experiential Update: working with an active Indy nonprofit

This past semester, as a requirement for a public relations course at IUPUI, myself and three other IUPUI students created a public relations plan for the Indianapolis Museum of Contemporary Art (iMOCA, http://www.indymoca.org). The creation of this plan involved analysis of the organization, its key stakeholders, and the public relations situation at hand - a lack… Continue reading Experiential Update: working with an active Indy nonprofit

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Personal Update: Summer 2017

Typing up a quick check-in as the the spring semester of my sophomore year comes to an end: I am so excited for this summer, not only to get a chance to relax and do fun things (like road-tripping to Tennessee for one) but also because of the professional opportunities I have ahead of me.… Continue reading Personal Update: Summer 2017