pr writing, publications

No one benefits from uncertainty

Lessons learned in leadership from the COVID-19 pandemic The following post was written in collaboration with Deana Haworth, APR and was originally published here. I have always valued face-to-face communication, both in my personal life and in the myriad strategic communications campaigns I have led over the past two decades. When the COVID-19 pandemic hit,… Continue reading No one benefits from uncertainty

blog, pr writing

Results v. Outcomes: Setting your marketing campaign up for success

I’ve been managing business development opportunities at Hirons for almost two years now, providing constant exposure to different industries and types of organizations. On a daily basis, I could be interacting with a small nonprofit, a large business-to-business manufacturer, a government agency, or any other sort of organization in between. As a firm with services… Continue reading Results v. Outcomes: Setting your marketing campaign up for success